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We are the brand platform of the DTC era

We’re brand builders who get it. If you’re interested in selling your brand, we’re here to talk.

Talk to us about your brand
Today 🏡

7 brands. One Mission.

Our portfolio of brands serve millions across the United States with the shared mission to improve how we live every day.

Learn about our brands
Pattern Brands products laid out on a seamless background
M&A 🌳

We acquire brands with high quality products and loyal audiences

We’re on the lookout for growing consumer brands with a proven track record of high performance.

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Graph showing the pattern platform
Our Investors 🏅

We’re proud to be backed and supported by an array of world-class investors.

From over a decade working closely with founders at Gin Lane, we know how to work with you. That's why from day one we've chosen to be backed by founder-friendly investors.

RRE Ventures logoKleiner Perkins logoPrimary Venture Partners logoToba Capital logoVictory Park Capital logoVerlinvest logo

Real Resources for Owners 📚

From over a decade of eComm, brand building, and working side by side with hundreds of founders, we’ve accumulated a wealth of knowledge. We take pride in sharing these insights with the wider community.

read our 10 Part DTC Series 🚛
The Definitive 10 Part Guide to DTC Cover Why Great Brands Make Great Businesses CoverThe Power of Community CoverMastering Marketing for eCommerceHow to Build a Great Product CoverCulture & Values CoverSupply Chain: Surviving & Thriving CoverWhat is DTC, Anyway? CoverShould You Sell on Amazon? (Probably, Yes) CoverDistribution X Retention Marketing Unlocks the Halo Effect of Your BrandThe Business of DTC: Build Durable Brandds Cover

Our TEAM 🏂 ️

We’re a group of eComm experts with deep functional expertise across technology, finance, logistics, operations, brand management, supply chain, and acquisitions.

From years of launching, operating, and scaling world-class startups, our team shares a deep passion for helping business owners and entrepreneurs.

Portrait of Emmett, Suze, and Nick, the co-founders of Pattern

Emmett Shine, Suze Dowling, Nick Ling, Pattern Brands' co-founders

Our History 🌊

We’ve shaped the DTC space from the beginning. 

We previously built Gin Lane, a brand-building agency, where we helped brands build over $15B worth of market share.

Pattern was born out of our successful track record of launching, operating, and scaling world-class brands. Our diverse set of experiences allow us to drive brand-specific growth within a repeatable strategic framework. 

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