• About Us
  • Our Brands
  • Our Guide

Hi, we’re Pattern.

Welcome to our home. Make yourself comfortable.

We started Pattern to help our generation enjoy daily life.

Prior to founding Pattern, we were an award-winning design agency called Gin Lane, where for over ten years we focused on building consumer brands for our generation.

While helping to launch businesses was incredibly fulfilling, our long-term aspiration was always to have a more direct impact on our generation’s lives.

We’re building every brand around a core set of values.

While pursuing our mission, we’re guided by five core values. They represent our character, our process, and how we push ourselves to be better.

Responsibility

Equity

Acceptance

Curiosity

Hospitality

Our brands are designed to help our generation foster daily enjoyment in the home.

Explore Our Brands

We're committed to donating 1% of revenue.

In order to fulfill our mission, we believe that we have a responsibility to give back to our communities and help ensure that everyone has access to basic needs like food, shelter, and equality.

Though an initiative we call Give One, we donate 1% of revenue from product sales to non-profit causes that support every individual’s right to enjoy daily life.

Our Team

We’re a team of creatives, marketers, and operators who work cross-functionally across our brands.

As a team, we’re brought together by a shared sense of curiosity, ambition, and a belief that work can be equally motivating and fun. We have a strong desire to problem-solve collaboratively, take calculated risks, and try new things.

As a business, we’re committed to being a diverse, equitable, and inclusive work environment. We track our progress toward our goals through tangible KPIs and metrics.

Our Team

We’re a team of creatives, marketers, and operators who work cross-functionally across our brands.

As a team, we’re brought together by a shared sense of curiosity, ambition, and a belief that work can be equally motivating and fun. We have a strong desire to problem-solve collaboratively, take calculated risks, and try new things.

As a business, we’re committed to being a diverse, equitable, and inclusive work environment. We track our progress toward our goals through tangible KPIs and metrics.

We're supported by a bright, collaborative team of investors and angels including:

Kleiner Perkins
Primary Ventures
RRE Ventures

Explore our brands and our guide.

Our Brands

Our Guide

About UsOur BrandsOur Guide
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