Founder Feature: Suze Dowling


Oct 01, 2021


Pattern Brands

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Style Your Space for Smiles with Co-Founder Suze

Hi, I’m Suze—one of Pattern’s Co-Founders and our Chief Business Officer. From the age of six, I would save up my pocket money to splurge on Architectural Digest, Better Homes & Gardens, and Elle Decor! Fast forward to today, and I couldn’t be more thankful to be building Pattern. Our products help make my house feel like a home (even though I’m 10,000 miles from my birthplace, Australia). I hope each brand in our Pattern family can, in some small way, help people access those same feelings.

Top 3 Pattern Faves & Why?

Pick 1: GIR Ultimate Bundle

This is our “Ultimate” set! Beloved by home cooks and professional chefs alike, it contains our core bestsellers: our spatula, spoonula (most multi-use tool, ever!), flip, spoon and ladle. Our Slate Grey Bundle is my personal favorite—it’s a really beautiful blue-grey neutral that complements every kitchen.

Pick2: Open Spaces Baskets

I recently completed a (better-late-than-never) belated “Spring Clean” of my linen closet. I was able to use our Open Spaces Baskets (in a variety of our blue and pink pastels) to bring some joy every time I open the cupboard. Towels and sheets have never looked so good!

GIR Mini Tool Set in Sprinkles

Finally back in stock! I’m absolutely obsessed. The 5-piece Mini Set is perfect for kids and adults alike, and the sprinkles pattern is the perfect blend of fun and whimsy, while still being understated and elegant. It’s a must-have gift for the upcoming baking season.

P.S. Stay tuned …

We have so many special announcements and launches coming up over the next few months, not to mention the holiday season!I’m pinching myself with excitement for all that’s to come—sometimes I can’t believe it’s real.

How do you find enjoyment in daily life?

I’m a firm believer that life happens in those small, ordinary moments—the ones that are easily overlooked or unnoticed—and that it’s important to take a moment, breathe, reflect, and celebrate them.

There’s a few things I love:

1. Tea

More specifically, English Breakfast Tea with a (large) splash of skim milk. The routine of making my tea in my favorite mug is such a comforting one. I always start my morning with a cup of tea, listening to the first few minutes of a podcast, and just spending some time with myself before the chaos of the day begins.

2. Fresh Sheets

I cannot emphasize enough the joy of hopping into crisp, freshly-washed sheets. I try to do this every Friday morning, so I can go into the weekend with a couple of days to relax, and I get to slip into a freshly made bed! (PS. I highly recommend our SIJO French Linen Sheets—they get softer with every wash.)

3. Saturday Brunch

I really love making a feast—toasted sourdough, breakfast sausages, avocado with chili flakes, and perfect scrambled eggs. The ritual of setting the table (our Slash Objects Placemats and Coasters are a favorite), lighting a candle (Yield, of course) and sitting down to chat with my fiancé is something I look forward to most weekends.

3 ways you declutter your life & home?

Tip 1: Be intentional about your belongings.

I’ve moved quite a lot (including countries), and I really believe you have to be intentional about what you bring with you. I look for products that are both useful and beautiful, and can be multi-purpose. All of our products at Pattern are designed for everyday use—they are easy to handle, easy to maintain and not fragile or overly precious.

Tip 2: Make sure that everything has its place.

There’s a reason our Open Spaces Entryway Rack is a bestseller. It provides a place for that often cluttered entryway environment. For me, it’s been about ensuring that everything in my home has a dedicated place—having a tray, bin or basket for each item has removed any mental burden of ever having to think about “where should this go?” Just because it’s behind closed doors or drawers, doesn’t mean it should be messy and unorganized.

I used to have some cupboards and drawers that would fill me with anxiety when I opened them. When I did my belated “Spring Clean” I made sure each of my “highly anxious” zones were first priority—under my bathroom sink, my linen closet and my chest of drawers. Between our shelf risers, bins, baskets and drawer dividers, these zones had a complete makeover.

Tip 3: Take 5 minutes to tidy at the end of each day.

It sounds so simple, but it really does make a difference in helping to control the chaos. Whether it’s clearing off surfaces (our Open Spaces Nesting Trays seem to multiply throughout my home, and are perfect for corralling small items), folding the throw rug on my couch, or ensuring all dishes are fully loaded into the dishwasher—these small tasks help everything feel orderly. (Full transparency—nothing is ever “perfectly organized” and that’s okay! We’re all human.)

PS. For more in-depth ideas, I highly recommend checking out our Open Spaces Organization Guide.

What’s inspiring you lately?

Interior Designers’ Instagrams

A few current favorites: Zoe Feldman Design, Brexton Cole Interiors, Delia Kenza Interiors, and Hilary Matt Interiors.

Meal Prepping for the Fall

A big shoutout to my friend Kat who is such an inspiration. Kat’s TikTok is a must watch for anyone seeking easy, healthy and (most importantly) delicious meal inspiration. Her Instagram is also a must follow.

Ted Lasso

I’m a little late on this one, as I’m only mid-way through Season 1! Everything about this show just makes me smile. I feel like I always try to find the positive in every situation, but I’m no Ted Lasso! (Goals!)

Any last thoughts or advice?

Creating your home should be fun! Fill it with things that make you feel happy and are meaningful to you. And remember, like us, our homes evolve and grow with time. It’s an ongoing journey. —@suzedowling

Next up, we’ll talk with our third and final co-founder, Nick Ling.

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