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Gia Seo

Published

Jun 08, 2021

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The New York-based creative, art director, and 'sockfluencer' on sneaker design and her top nine in rotation.

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Could you tell us a bit about yourself?

Hello hi! My name is Gia, and I am passionate about accessible education, in a small or large way. Through my creative work, relationships, and community, I am always seeking constructive, absorptive knowledge I can share with others. It's not much, but I believe that nothing is more powerful than well-researched material.

What exposed you to design, fashion, and art?

My dear mother and father. They told me I was very creative starting at a young age (whatever that means). And although they were strict, they carefully nurtured that curiosity in me.

What inspires you, and how do you translate elements from this work to your own?

Inspiration is a tricky thing. I have to be careful to draw very fine lines between inspiration, appropriation, and plagiarism. I try to find inspiration in things I know have been tried and true—vintage magazines and media in general, MTV Cribs, The Nanny, my grandmother's silk scarves she carried over with her after the Korean war, etc. I am really inspired by familiar memories, education, and foundation.

How would you describe your style and taste?

Ever evolving. As every year passes, and I come one year closer to becoming the person I will inevitably become, my taste and style shift in parallel. I don't want to call them phases because sometimes these phases can last for years, or they can become my definition of a "classic staple." Only a few years ago, I thought black was the only color worth wearing. Now you see, my style and taste have become more dimensional and eclectic(in my opinion). It's about refining the chaotic maximalism in me and investing in quality and longevity.

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What attracted you to sneakers?

A combination of basketball, the community that it opened, and in large part, the culture that taught and raised me to be the creative I am today. Some of the first friends I made in my lonelier moments growing up was either through basketball or a mutual love of sneakers that we both loved but didn't have access to growing up in Alaska. Sneakers granted me access to people who felt unattainable––partly out of my fear of socializing as a shy kid.

What do you think makes a good sneaker design?

Community, history, environmental impact, concept, quality, and design.

"Only a few years ago, I thought black was the only color worth wearing. Now you see, my style and taste have become more dimensional and eclectic(in my opinion). It's about refining the chaotic maximalism in me and investing in quality and longevity."

Could you list the nine pairs currently in rotation on your rack?

  • Dior slip-on sneakers with beaded floral accents
  • Maison Margiela platform boots
  • MM6 vintage toe mules
  • Allen Iverson Reebok
  • V-Lone Airforce 1's
  • Sandy Liang x Vans fluffy cheetah slip on
  • Sacai x Nike Jordans
  • Skepta Nike
  • Nike Humara 17's

How many pairs do you have in your collection now?

It's a work in progress. Every year I am donating, trading, definitely consuming less, but something I am still working through.

If you could only wear one pair for the rest of your life, which one would you choose?

I would choose to be barefoot :)

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How about your favorite sneaker/sock combination?

Any LL Bean Wool knit sock with a clean Air Force 1. Nothing will ever feel more pleasing than a classic shoe with a nostalgic feel.

What is the theme song for A Day in the Life of Gia Seo?

It's ever-changing, but currently, it's The Beautiful People by Marilyn Manson.

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